Fresh Thinking at the Intersection of AI, Leadership, and Culture

Justin’s perspectives cut through the buzzwords. Whether he’s writing, speaking, or contributing to the media, his goal is always the same: make complex ideas clear and impactful.

Podcast Appearances

AI can feel abstract until it’s tied to something real. At Southwest Airlines, it’s used to improve flight operations, support frontline staff, and help leaders make faster decisions. In this episode, Jess Carter chats with Justin Bundick, managing director of artificial intelligence at Southwest Airlines. He shares how the airline built an …

Media Features

How is AI shaping the future of airlines? Justin Bundick from @SouthwestAir reveals how they leveraged AWS technology and @SlalomConsulting expertise to develop AI-driven solutions that optimize customer interactions. Find out how AI streamlines operations, improves efficiency, and enhances customer satisfaction #awspartner #slalom #generativeai

Latest Blog Posts

Driving ROI with AI: It’s About Strategy By Justin Bundick
Artificial Intelligence is reshaping whole industries, yet businesses struggle to convert AI investments into measurable outcomes. Why? Because it’s a strategic challenge more than a technical one. AI must be treated as a business capability. To that end, here are six AI strategies to drive your ROI…

Published Articles

Southwest Airlines has long collected customer transaction data on ticket purchasing, check-in, and boarding to continually fine-tune the passenger experience and improve operational processes. But over time, as the airline pieced together transaction data, it discovered a data gap: Because many interactions occurred outside …

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